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                                Lists Designed for Targeted Response

EMail Address Changes (2003)

In excess of 33-million EMail addresses change each year, 50% more than people change their residence address,

reference by NFO World Group.

Senior Market

By 2015, the 50+ age group will represent over 45 percent of the population, reported by a

recent AARP report.  This segment of the age group earns over $2-trillion in income per year 

and own 70% of the country's financial assets and 50% of spending power. 

Hispanic Market Grows In Population and Wealth

Hispanic Market is expected to comprise 14% of the U.S. population by 2006 

and have buying power of $300 billion.

Some Internet Tracking Terms

CPM – Cost per Thousand

CPC – Cost Per Click

CPTM – Cost per Targeted M Impressions

CPT – Cost Per Transaction

E-Commerce Grows

Forrester Research Corporation forecast consumer e-commerce at $184 billion compared to b2b (business-to-business) of $2.7 trillion in 2004. The future of b2b looks dramatically strong.

DMA (Direct Marketing Association) reports that Internet Sales are booming.   The reports says that Internet-generated sales are expected to reach $24.2 billion this year, almost double last year's figure.

Nielsen/Netratings (Source) Nearly 144 million Americans have access to the Internet in their home, compared to 106.3 million in July 1999.  It's a growth rate of 35% over the past year.

Women on-line buying in November with secure connections have 

increased some 400% since last year, according to the London-based 

Internet market research firm, NetValue.

Carrier Route Lists

 If you want to reach every household in your marketing area, including

apartments, consider saturation mailings using an occupant lists that 

includes the address, city, state, ZIP+4 and carrier route code.  With

occupant list you customize the top line (Name Field) with such titles

as:  OCCUPANT, FAMILY LIVING AT, FAMILY SHOPPER, ETC. 

Some Postal Terms 

 Being familiar with these terms will assist you in obtaining the special qualifications that make mail more deliverable.

* Coding Accuracy Support System (CASS): A service offered to mailers, service bureaus and software vendors that improves the accuracy of matching to delivery point codes, ZIP+4 codes, 5-digit ZIP codes and carrier route codes on mail pieces. CASS
provides a common platform to measure the quality of address matching software and to diagnose and correct software problems.

* Destination Bulk Mail Center (DBMC) Rate: A rate available for Standard Mail (A) and Standard Mail (B) Parcel Post that is properly prepared and entered by the mailer at the BMC or other designated postal facility that serves the delivery address on the mail.

* FLTS: An abbreviation used on mail container labels that identifies the contents as flat-size mail.

* Presort: The process by which a mailer prepares mail so that it is sorted to the finest extent required by the standards for the rate claimed. Generally, presort is performed sequentially, from the lowest (finest) level to the highest level, to those destinations specified by standard and is completed at each level before the next level is
prepared. Not all presort levels are applicable to all mailings.

-- Source: United States Postal Service

Business Turnover Offers A Unique Challenge

According to the U.S. Small Business Administration, nearly 62% of all businesses dissolve within the first six years.  The turnover rate is even higher for certain industries, like retail, and geographic areas like California.

These turnover figures mean keeping a customer or prospect file up-to-date can be a major challenge.  Fortunately, there are a few services that will help identify "dead-wood" in a file, besides identify their new addresses if they moved.

The most popular is NCOA (National Change of Address). For more information on this topic, go to our hyperlink FREE and order or free publication on the topic of list up-dating.

Hidden Sales In the Corporate Tree

Your company may be sitting on a gold mine of business and not even know it.  In a nutshell, some of your current customers are affiliated with other companies.  Identifying these hidden affiliate could prove a quick influx of new and easy sales.

E-Mail Note

Response shows that a opt-in email address is 50% more result-getting than 

a Spam list, plus you avoid the sometime agonies that come with emailing

opt-out addresses.

Ventriloquist - Voice Broadcast

Voice Broadcast offers a new way to reach clients and prospects, providing a personalized communication via the telephone.  For customers, you may consider announcing new products or special pricing.  Combining voice broadcast with direct mail has also shown an increase in response.  For more details, you may go to: http://www.itgnet.com.

Government Buying Offices

Large Federal Government Buy Offices by Product Category.  This list consist of government buying offices that purchase a minimum of $10,000 per order on specific product categories.

Here's a few examples:

Cleaning Equipment & Supplies    2,591

Household Furniture 5,267

Office Supplies 1,734

Recreational & Athletic Equipment 1,225

Send mail to dwhite@dirmark.com with questions or comments about this web site.

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