DATA APPENDAGE - IDENTIFYING YOUR BEST PROSPECTS

Learning as much as possible about your customers will help you then identify like prospects, saving your marketing budget for your most likely and most profitable prospects.

This information is developed by overlaying demographic information on your customer file.  The key elements for overlay are:  SIC (Business Type), Size (Employee and/or sales).  From this information, your best prospects are than ranked from high to low, sample portion of a report:

SAMPLE CUSTOMER PROFILE
RANKED HIGH TO LOW
SIC Description Quantity % Total Total Emps Total Sales
8712-0000 Architectural services 563 36.1 17,118 2,180.30
8711-9903 Consulting engineer 189 12.1 8,261 1,240.60
8712-0101 Architectural engineering 130 8.3 5,113 514.3
8711-0000 Engineering services 109 7 4,166 404.4
8711-0402 Civil engineering 85 5.4 3,730 373.1
8748-9905 Environmental consultant 36 2.3 709 71.9
8711-0404 Structural engineering 35 2.2 647 52.3
0781-0201 Landscape architects 28 1.8 538 45.9
8711-0202 Mechanical engineering 21 1.3 540 62.7
8742-0000 Management consulting services 19 1.2 757 64.1
8748-0000 Business consulting, nec 15 1 321 39.9
7389-0602 Interior designer 14 0.9 454 42.6
8713-0000 Surveying services 13 0.8 394 26.2
8711-9905 Electrical or electronic engineering 13 0.8 186 17.7
8712-0100 Architectural engineering 9 0.6 240 21.6
7389-0603 Interior decorating 8 0.5 186 14.2
7336-0103 Graphic arts and related design 6 0.4 153 12.5
7389-0600 Interior design services 6 0.4 98 5.2
8742-0400 Industry specialist consultants 6 0.4 168 51.6
8711-0401 Building construction consultant 5 0.3 120 103.8
6512-0100 Commercial and industrial building operation 5 0.3 115 7.8

Because of Dirmark's over 25 years of experience in Business-to-Business lists (Direct Marketing), you also gain our assistance in applying this information to your greatest advantage, turning information into more sales and more profits.

FOR QUICK INFORMATION, CALL 1 888 395-6727 or email: dwhite@dirmark.com