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EXECUTIVE DATABASE1 - Title and Quantity For Top and Middle Management

 

EXECUTIVE DATABASE2 - Title and Quantity For Top and Middle Management, Over 210 Separate Titles and Quantity

 

 BUSINESS LIST DIRECTORY - Over 16,000 Separate SIC (Standard Industrial Code) Classification, Description and Quantity

 

BUSINESS DEMOGRAPHIC - Explanation of Various Business Selects

 

BUSINESS CHANGES - Profile of Business Changes— New Businesses, Out-Of-Business and Business Growth Changes  

 

SOHO (Small Office Home Office) Home Operated Businesses, representing about 90% of all new businesses.

 

INTERNATIONAL BUSINESS LISTSCount Profile By Countries and Some Demographics

 

CONSUMER DEMOGRAPHICS Demographic Selection Factors for Over 200,000,000 Households

 

CONSUMER INCOME PROFILE Demographic Counts by Income and State  

 

FORMATSExample—Electronic Transfer, Label Formats and Other

 

DATA CARDSample of Data Card

 

GEOGRAPHYExplanation of Different Geographic Selection Options

 

ANALYTICAL— Indexing and Forecasting Examples and Strategies

 

REGRESSION ANALYSISSample Gains Chart and Strategies  

 

MEDIA RESPONSE REPORT - Ranking Your Best Responders

 

DIRECT MARKETING TIPS Up-Dated News and Applications

 

DATA APPENDAGE - Append your customer file for ranking best prospects.

 

MECHANICS OF DIRECT MAIL CAMPAIGN - How To Information

 

Q-CONCEPT - How to Manage a Dealer or Builder Direct Marketing Campaign

 

POSTAL RATES - Up-Dated Postal Rates - Standard Mail

 

POSTAL TERMS - Definition of Key Postal Acronyms

 

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